PERSONAL IDENTITY PROJECT: 100 Pts Due September 12th
Content Language Objective: Students will use drawing and photoshop to demonstrate their understanding of symbols and icons in identity development. Students will also be able to reflect on their process and concept through a written artist statement and oral critiques.
CVAS3: Invent and Discover to Create: ...To make art involves creating, inventing, conceiving formulating and imagining art...
ARVD.05.02: Use sketches, plans and models to create and/or design a functioning work of art.
ARVD. 05.08.b: Produce competent presentation drawings.
- Students will understand the universal language of identity design
- Students will understand the elements of line, shape, contrast and readibility in relation to graphic design
- Students will understand the process of development and transferring 2D drawing into Illustrator
- Students will create a personal logo that will follow them throughout the school year.
Artist Statement Prompts
CLO: Students will be able to reflect in writing on their process and concept in their personal identity design. Artist Statement Prompts:
1. Discuss the factors you considered when developing your personal identity? (Inspiration, color meanings, 40 logos, color trials, etc)
2. Discuss the new skills you learned and how you used them to develop your design.
3. What problems did you run into and how did you solve them?
4. How does changing your colors change the overall feeling of your design?
5. What do you hope your logo says about you?
Please write about 2-3 sentences in response to the prompts, utilizing them to guide your writing. I recommend using Word so that you can edit and then just copy and paste into your web page.
Projects to post to website:
This is any one of your 3 logo versions with different color schemes that we posted on the wall for critique.
In this project we were required to create a personal logo that reflects our personality. We discussed what makes good logo design and from that discussion we proceeded with an in depth brainstorm of 40 logo possibilities. We were then introduced to Adobe Illustrator. I used the pen tool and the color fill tool to create my final logo based on my favorite sketch design. I presented my final in 3 different color schemes.
When choosing my design I thought of what need I had for a logo. We raise chickens at my house and even have a chicken blog. I decided I would design my logo for our backyard urban farm.
The large orange and blue logo is based on the colors in the chicken yard at our house. The orange color is on the coop and fence. The blue egg represents our Easter Egger chicken that lays blue eggs. I felt this color combination best represented the look and feel of our farm.
The three other color combinations play with modern color combinations. Our other 2 chickens lay brown eggs, so I wanted to include that in one of the options. These three possibilities really range from bright, eye popping colors to more of a cool neutral.
Overall, I'm happy with the final project and intend to make stickers showing the logo. I can then label the egg cartons that we deliver farm fresh eggs in to all of our friends and neighbors.