Cover copy is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader to into a sold purchaser. You need to grab your target customer’s attention and MAKE HIM OR HER BUY… all in two paragraphs or less… and you thought writing your book was tough – creating less than 300 words of copy from a 100,000-word manuscript is difficult to say the least- there is so much you want to say!
KEEP IT SIMPLE!!
The best promotional and cover copy doesn’t cover every character, scene, plot twist, or feature of your book. Remember this – the goal of your promotional copy is to ENGAGE your reader, CREATE a desire to buy your book, and DELIVER a brief summary of your book. It’s about being descriptive without being all-inclusive and cumbersome, engaging but not exaggerated. Your cover text should complement your book – but never, ever over or understate what your book will do for the reader.
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Today: First 45 minutes:
- Write a brief summary of your book in 2 paragraphs or less.
- Trade computers with someone around you and have them read the text. Do they find it interesting? Are they clear on the genre, major points, plot summary, etc?
- Offer 1-2 tips for how the writer could improve or make the copy more desirable.
Once you feel good about the text, decide on visual imagery or a symbol you could incorporate into the front flap.
NOW: Last 45 minutes:
- Write a brief bio on the author and yourself as an illustrator.
- The author bio should include a photo as should the illustrator bio.
- For the author bio include: Where they're from, what else they've written and 1 other interesting fact.
- For the illustrator bio include: Where you're from, your design experience and 1 other interesting fact.
Everything should be typed in WORD and copied here by the end of class: